Press Releases

New Lifts, Dining Upgrades, and Exciting Events Elevate Snowmass This Winter

Snowmass Village, Colo., (October 2, 2025) – The Winter 2025/26 season in Snowmass Village sees major capital improvements at Snowmass Ski Area, new restaurants in the village, and a new direct flight from Charlotte, NC.  "Snowmass continues to elevate the guest experience with exciting on-mounta...

Fire Marshal’s Restrictions Have Been Lifted on the Snowmass Balloon Festival’s 50th Anniversary. Balloons are Allowed to Fly, Weather Permitting.

Snowmass Village, Colo., (September 12, 2025) – Due to significant rain this week, the fire marshal's restrictions on the Snowmass Balloon Festival have been lifted. The Snowmass Balloon Festival is scheduled to lift off as usual in celebration of the 50th Anniversary, weather permitting. Should r...

Anniversary Year Features Colorful Balloon Inflations on the Ground, Family Activities, and the Iconic Night Glow, With Adjustments Made for Safety Under Current Fire Restrictions

Snowmass Village, Colo., (September 4, 2025) – Snowmass Balloon Festival, celebrating its 50th anniversary September 12-14, 2025, will look a little different this year. With fire restrictions in place in Pitkin County, balloons will remain grounded for this year’s festival unless conditions imp...

September Sees the 50th Anniversary of the Snowmass Balloon Festival, the Debut of Snowmass Oktoberfest, and Many Local Favorites Return

Snowmass Village, Colo., (August 27, 2025) – September in Snowmass ushers in a lively mix of beloved traditions and new experiences. From the return of community favorites like The Mane Event and the Snowmass Wine Festival, to the 50th Anniversary of the iconic Snowmass Balloon Festival, a whimsic...

From Flame-grilled Feasts and Cider Tastings to Plein Air Painting, Live Music, and Epic Races, August in Snowmass Offers a Dynamic Lineup of Can’t-miss Events

Snowmass Village, Colo., (July 22, 2025) – August in Snowmass sees the continuation of a summer filled with community events. Favorites include Heritage Fire, Cidermass Invitational, and JAS Aspen Snowmass Labor Day Experience. Returning highlights like the Snowmass Tree-O and the Plein Air Art Fe...

From Live Music to Bike Races and Comedy Nights, Snowmass Village Celebrates July with a Vibrant Mix of Community Favorites and Signature Summer Events

Snowmass Village, Colo., (June 24, 2025) – Summer in Snowmass Village continues in full force this July with a robust and dynamic lineup of events that celebrate art, music, comedy, and outdoor adventure. The month features beloved community traditions like the festive 4th of July Celebration, the...

With Live Music, Rodeo Nights, Family-Friendly Fun, and Summer Block Parties, Snowmass is the go-to Mountain Destination for Adventure and Entertainment

Snowmass Village, Colo., (May 27, 2025) – This June, Snowmass Village launches into summer with a dynamic lineup of events that showcase the town’s signature blend of adventure, culture, and community. From local favorites Snowmass Rendezvous and the beloved Snowmass Free Concert Series to Weste...

New Events, Renovations, Major On-mountain Developments, and the 50th Anniversary of the Snowmass Balloon Festival

  Snowmass Village, Colo., (April 17, 2025) – Today, Snowmass Tourism announces news for the 2025 summer season, including a new Oktoberfest on the summer calendar, as well as the 50th Anniversary of the Snowmass Balloon Festival, one of Snowmass’ most iconic and beloved community events. Add...

The Free Thursday Night Series Runs from June 12-August 21, 2025  

Snowmass Village, Colo., (April 15, 2025) – Celebrating 33 years of free live music this summer, the Snowmass Free Concert Series, the community’s favorite summer tradition, returns to Fanny Hill every Thursday evening, June 12-August 21, 2025. Doors open at 5:30pm with shows starting at 6:30pm....

Snowmass Balloon Festival Celebrates 50 Years, New Oktoberfest Debuts, & Many Local Favorites Return

Snowmass Village, Colo., (February 27, 2025) – Today, Snowmass Tourism announces the event calendar for the 2025 summer season. The 2025 event lineup features the 50th anniversary of the Snowmass Balloon Festival, as well as the debut of a new Oktoberfest. Additionally, summer staples such as the ...

Mike Sura & Marla Welch Named 2025 Snowmass Mardi Gras Royalty

Snowmass Village, Colo., (February 26, 2025) – 43 years of Mardi Gras tradition returns to Snowmass Village on Fat Tuesday, March 4, 2025. Festivities include a Bead Toss by the 2025 Mardi Gras Royality, Mike Sura & Marla Welch; a Bud Light HiFi Concert featuring Spazmatics; kidtoons and DJ Er...

Enjoy the 2024 Holiday Season with a Thanksgiving Community Potluck, Wintersköl, Holiday Happenings, Santa Sightings, and a New Year’s Eve Torchlight Parade

Snowmass Village, Colo., (November 14, 2024) – Snowmass Village, CO, is an idyllic holiday destination, boasting breathtaking views of snow-capped mountains and pristine ski slopes. With festive lights and a warm, inviting atmosphere, this charming village embraces the 2024 holiday season in style...

Winter Features New Restaurants, a New Chairlift on Snowmass Ski Area, and Significant Property Renovations.

Snowmass Village, Colo., (September 5, 2024) – Today, Snowmass Tourism announces news for the 2024/2025 winter ski season. New restaurants, hotel renovations, and a new chairlift on Snowmass Ski Area top the season’s news.     “While we are still enjoying the last days of summer, we are ex...

Emblematic Fall Favorites & New Events Close Out Summer in Snowmass

Snowmass Village, Colo., (August 22, 2024) – Three new events debut this September in Snowmass, alongside a unique lineup of fall favorites. New events include The Mane Event, Magic in the Mountains: a Mad Hatter Community Picnic Affair, as well as the last of the Community Ice Cream Socials. Retu...

Music, Community Events, Final Days of the Snowmass Rodeo & More

Snowmass Village, Colo., (July 25, 2024) – August sees the continuation of new Snowmass events and the culmination of many of Snowmass’ iconic local favorites. New events include the Community Ice Cream Social, Snowmass Americana Music Series, and Community Dog Wash Day, not to mention the retur...

July Sees the Continuation of Snowmass’ Hot Summer Events

Snowmass Village, Colo., (June 27, 2024) – Summer in Snowmass Village continues with a robust lineup of events in July, featuring four new events and many returning favorites. New events include Dog Wash Day, Community Ice Cream Social, the Snowmass Americana Music Series, and the Summer Après Se...

Ribbon Cutting Ceremony to be Held on June 26, 2024

Snowmass Village, Colo., (May 29, 2024) – The Town of Snowmass Village announces the completion of Snowmass Town Park, a multi-year, $6.5 million beautification project. The official ribbon cutting ceremony takes place on June 26, 2024, at the start of that night’s Snowmass Rodeo.    The p...

June Features the Kickoff to Snowmass’ Summer Event Lineup  

 Snowmass Village, Colo., (May 28, 2024) – Summer in Snowmass kicks off this June with favorite events including Snowmass Rendezvous, Ice Age Discovery Days, Snowmass Tree-O, and more. June is also the start of summer long events including the Snowmass Rodeo, which celebrates 50 years this summe...

Summer Features the 50th Anniversary of the Snowmass Rodeo, $6.5 Million Development of Snowmass Town Park, New Dining Options, Hotel News & Renovations, New Events, and More 

Snowmass Village, Colo., (April 29, 2024) – Today, Snowmass Tourism announces news for the 2024 summer season in Snowmass Village. Highlights include the 50th Anniversary of the Snowmass Rodeo, the $6.5 million development of Snowmass Town Park and the Snowmass Rodeo grounds, additions to a thriv...

Visitors Can Become Stewards of the Destinations They Love by Giving Back Through Conservation in the Roaring Fork Valley

(Carbondale, Colo.) April 22, 2024 —  The five tourism organizations of the Roaring Fork Valley– Aspen Chamber Resort Association, Snowmass Tourism, Basalt Chamber of Commerce, Carbondale Tourism, and Visit Glenwood Springs– known collectively as the Roaring Fork Valley Destination Alliance (...