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New V.I.K. (Very Important Kid) Activities Round Out Snowmass’ Winter Offerings for Families

Snowmass Heroes, Clowning Around, and Daily Snowmass S’mores Debut in Snowmass This Winter

Snowmass Village, Colo., (November 9, 2017) – New this winter, Snowmass adds three new activities to the V.I.K. (Very Important Kid) program. The V.I.K. program, offered December 2017 – April 2018, is specifically designed to provide activity options for families once the lifts close. Now in its fourth year, V.I.K. offers daily programming including storytelling, s’mores, cookie decorating, and more.

New to the V.I.K. lineup this winter is Clowning Around at the Treehouse Kid’s Adventure Center on Thursday’s from 4:00 p.m. – 5:00 p.m. Each week a different children’s entertainer makes an appearance, fascinating children of all ages. Entertainers include balloon artists, face painters, flash and henna tattoos artists, a comedian, and more.

Also new this winter season is Snowmass Heroes, a fun, educational program which gives kids (and their parents) a behind-the-scenes peek at life in a mountain town, featuring patrol dogs, snowmaking operations, and much more, on Tuesdays from 4:00 p.m. – 5:00 p.m. at the Treehouse Kid’s Adventure Center.

New for adults and kids alike, guests of all ages can enjoy Snowmass S’mores, free s’mores with a unique Snowmass spin from 3:30 p.m. – 4:30 p.m. every day. Guests can find branded s’mores carts at the fire pits in Base Village and the Snowmass Mall, where they can choose from a menu of out-of-the-ordinary s’mores fixings to roast and build their perfect s’more. Suggested s’more flavors include The Classic (marshmallow, chocolate, and graham cracker); The Stroopwafel (waffle crisp cookies, milk chocolate caramel, and marshmallow); and the Candy Cane (peppermint bark chocolate, marshmallow, and chocolate thins), to name a few. The menu of s’mores offerings changes every day and guests are encouraged to return to try new combinations. Free and open to all ages, this new après tradition makes for a distinctively Snowmass experience and truly Instagrammable moment.

Below is the full V.I.K. schedule of events. For more information on V.I.K activities and descriptions, as well as a complete list of family friendly options in Snowmass, please visit www.viksnowmass.com.

V.I.K. Schedule of Events:

Sunday          3:30pm–4:30pm       Snowmass S’mores

                        4:00pm-5:00pm        Postcards from Snowmass


Monday:         3:30pm–4:30pm       Snowmass S’mores

                        4:00pm–5:00pm       Wildside with ACES


Tuesday:        3:30pm–4:30pm       Snowmass S’mores

                        4:00pm–5:00pm       Snowmass Heroes


Wednesday:  3:30pm–4:30pm       Snowmass S’mores

                        3:30pm–4:30pm       Storytelling at the Ice Age Discovery Center

                         3:30pm–4:30pm       Cookie Decorating at Viceroy Snowmass


Thursday:      10:00am-8:00pm      Family Day at the Rec Center

                        3:30pm–4:30pm       Snowmass S’mores

                        4:00pm–5:00pm       Clowning Around


Friday:            3:30pm–4:30pm       Snowmass S’mores

                        5:30pm-8:00pm        Ullr Nights


Saturday        2:00pm-4:30pm        Family Fun at Après on the Bricks

                         3:30pm–4:30pm       Snowmass S’mores

More Family Friendly Ways to Spend the Day

ACES Ski/Snowboard ToursFamilies looking for a unique on-mountain experience can take a run with a naturalist from Aspen Center for Environmental Studies (ACES) while learning about wildlife habits in winter, tracking, snow science, and more. Tours are available daily starting at the Wapiti Wildlife Center at the top of the Elk Camp lift at 11:00 a.m. and 1:00 p.m. for intermediate and above skiers/riders, ages 7 and up. Ski pass required; tours are free.

Historical Mountain Orientation Tours – In honor of Snowmass’ 50th anniversary season, take a journey through time and learn the history of Snowmass and the Brush Creek Valley while skiing around the mountain with an Ambassador. Ski secret powder stashes and discover hidden trails during this free 1.5 to 2 hour guided mountain tour, offered daily at 10:30 a.m. from the top of Sam’s Knob and 1:30 p.m. outside of Elk Camp Restaurant. Intermediate and above skiers/riders, ages 7 and up. Ski pass required.

Breathtaker Alpine Coaster & Tube Town- The new Breathtaker Alpine Coaster at the top of the Elk Camp Gondola is slated to open December 2017 for winter operations. The coaster features individual cars that are controlled by the rider with a ride time of seven to nine minutes. The Breathtaker Alpine Coaster is part of the new Lost Forest, Snowmass’ new on-mountain enhancement, set to open for operations in Summer 2018. The Breathtaker Alpine Coaster is available during the day as well as in the evenings during Ullr nights. Guests can purchase an Activities Pass, good for two hour sessions which includes unlimited rides on the Breathtaker Coaster and on the tubing hill.

Snowmass Ice Age Discovery CenterIn 2010, a construction crew unearthed a single tusk of a young female mammoth while digging at Ziegler Reservoir. The Denver Museum of Nature and Science took over the site and went on to find 5,000 bones of 10 mammals and over 26,000 small bones from small vertebrate animals– 40 species in all. Mammoths, mastodons, camels, horses, sloths, and other species, as well as insects, plant life and more were found. The Snowmass paleontological site is the richest Ice Age ecosystem found at high altitude. The Snowmass Ice Age Discovery Center, located on the Snowmass Mall, provides guests with photos from the find, to-scale cast replicas of bones found at the dig site, and an on-site paleontologist.

Ullr Nights, Fridays at Elk Camp – In honor of the Norse God of Snow — Ullr — Elk Camp Restaurant is transformed into a nighttime winter wonderland. Guests can make a night of it, with classic winter activities, such as ice skating, sledding, guided snowshoe tours with ACES, snowbiking, snow tubing, a visit to Ullr’s ghost ship, rides on the new Breathtaker Coaster, and more. Top off the evening with an à la carte culinary feast, s’mores and hot chocolate by the campfire, and live music. Ullr Nights occur every Friday evening, December 22 – April 8 and on select Tuesdays (December 26, February 13 & March 20) throughout the season.

Additional classic winter activities for the whole family to enjoy include cross-country skiing, snowmobiling, hot-air balloon rides, dog sled rides, bowling, magic shows, a dip in the year-round outdoor saline pools at the Snowmass Recreation Center, and more. Families are able to dine out at any of over 30 restaurants in Snowmass, many of which of which offer special kids’ menus. For a taste of backcountry adventure – in bounds – take an easy, 10-minute hike from the top of Elk Camp to the top of Burnt Mountain for a family portrait, followed by a fun ski down the longest blue run on the mountain, Long Shot.

For more activities and family fun in Snowmass, please visit www.gosnowmass.com.

About Snowmass Village, Colorado – A renowned winter playground and vibrant mountain community just 9 miles from downtown Aspen, Snowmass consistently ranks as one of the best ski areas in the world and was listed as the #4 resort in the west by SKI Magazine in 2018. Celebrating 50 years of operations during the 2017/2018 ski season and part of Aspen Snowmass, Snowmass Ski Area offers guests 3,332 acres of multi-level terrain and boasts the second largest vertical drop in the United States. 95% ski-in/ski-out lodging, over 35 restaurants, numerous shops and boutiques, a bounty of off-piste activities, and a friendly, small town feel beckon visitors year-round. For more information and a complete calendar of events and activities, please visit: www.gosnowmass.com.

Snowmass Tourism Media Contact: Sara Stookey, Public Relations Coordinator, Snowmass Tourism, 970-922-2285 or sstookey@SnowmassTourism.com.

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