Snowmass Village, Colo., (August 28, 2020) – Continue to share the love in Snowmass! Back for its second iteration, Love a Local is an economic stimulus program created by the Town of Snowmass Village to promote shopping local at businesses within Snowmass Village.

Vouchers for $25 will be mailed to PO Boxes in Aspen and Snowmass Village, as well as all resident addresses in Basalt. Vouchers are expected to hit mailboxes the week of August 31, 2020. Voucher recipients can redeem vouchers for ANY purchase at participating businesses. Vouchers must be redeemed in one transaction and have no cash value. The new vouchers expire on October 31, 2020.

“Love a Local, the vouchers, and the extended marketing campaign has been well received by both merchants and recipients,” says Rose Abello, Tourism Director, Snowmass Tourism. “The first round was intended to incent July visits and spend by both TOSV residents and others in the valley. It was rewarding to see that it worked in that 58% of the vouchers redeemed were from recipients from outside of the Village.”

The Love a Local program is part of a larger campaign to encourage residents and visitors alike to keep their business within Snowmass and to shop as local as possible. The first round of Love a Local vouchers, which expired on July 31, 2020, paid out approximately $50,000 to Snowmass businesses. Around 42% were redeemed by Snowmass Village residents, while 58% were redeemed from residents outside of Snowmass Village.

Participation is open to all businesses who have a Town of Snowmass Village business license and a physical location in Snowmass Village. Businesses already registered for the first round of Love a Local are automatically registered for the second round and do not need to register again. Businesses can redeem vouchers for $25 each with the Finance Department at Snowmass Town Hall. Additional details for participation and voucher redemption are provided at tosv.com/love. Participating businesses in Love a Local can be found at www.gosnowmass.com/love.

In addition to the $25 vouchers, Love a Local is an integrated marketing initiative focused on strengthening the local Snowmass community. The program, which includes a marketing campaign featuring newspaper, radio, digital ads, and more, aims to support restaurants, retailers, and other businesses in Snowmass Village throughout the summer and fall.  

For more information and to watch the Love a Local Campaign Video, please visit www.gosnowmass.com/love.

About Snowmass Village, Colorado – A renowned winter playground and vibrant summer community just 9 miles from Aspen, Snowmass consistently ranks as one of the best winter ski areas and summer mountain biking destinations in the world. Ski Magazine named Aspen Snowmass the #1 “resort of the year” in the West in 2020, and Snowmass, along with the rest of the Roaring Fork Valley, is the first IMBA (International Mountain Biking Association) Gold-Level Ride Center™ in Colorado, only the 5^th in United States, and the 7^th in the world. Snowmass offers guests incredible views of mountain vistas, in addition to 2.8 million adjacent acres of wilderness, open for activities and exploration. Snowmass is home to 30+ restaurants, 95 percent slopeside lodging, shopping, unique special events and music – all year round. For more information and a complete calendar of events and activities, please visit www.gosnowmass.com.

Snowmass Tourism Media Contact: Sara Stookey Sanchez, Public Relations Manager, Snowmass Tourism, 970-922-2285 or sstookey@gosnowmass.com.

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