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Town of Snowmass Village Announces New Economic Stimulus Program

Love a Local Gives Residents $25 to Spend at Snowmass Businesses

Snowmass Village, Colo., (June 15, 2020) – Share the love in Snowmass! Love a Local is an economic stimulus program created by the Town of Snowmass Village to promote shopping local at businesses within Snowmass Village. Vouchers for $25 will be mailed to Snowmass Village and Woody Creek P.O. Boxes and Aspen and Old Snowmass residential addresses before the end of June. Vouchers will also be distributed to Snowmass Village organizations with front line staff and will be available to Snowmass Village sales tax refund households without an 81615 PO Box upon request to the Town Manager’s office. The program is part of a larger campaign to encourage residents and visitors alike to keep their business within Snowmass and to shop as local as possible. The Town of Snowmass Village has committed $200,000 to the Love a Local program.  


“We are committed to supporting the economic resiliency of Snowmass,” says Markey Butler, Snowmass Mayor. “We have already contributed $200,000 to the broader County’s financial assistance programs to help individuals meet their critical needs with rent, utility and food assistance, and are now adding an additional $200,000 create the Love a Local program to support our local business community. The future success of our community is up to each and every one of us — we need to support our local businesses. The decisions that each of us makes now, today, will shape who we are for years to come. Support your favorite coffee joint, fight for your favorite gear shop, give love to your local business owner. We are giving you $25 to get the ball rolling.”


Voucher recipients can redeem vouchers for ANY purchase at participating businesses.  Vouchers must be redeemed in one transaction and have no cash value. Vouchers expire July 31, 2020.


Participation is open to all businesses who have a Town of Snowmass Village business license and a physical location in Snowmass Village. To participate, businesses are asked to register at tosv.com/love and once registered, they will receive a pdf and/or decal that they can display to show they accept vouchers. Businesses can redeem vouchers for $25 each with the Finance Department at Town Hall. Details for voucher redemption are also provided on the website.


In addition to the $25 vouchers, Love a Local is an integrated marketing initiative focused on strengthening the local Snowmass community. The program, which will include a marketing campaign featuring newspaper, radio, digital ads, and more, aims to support restaurants, retailers, and other businesses in Snowmass Village throughout the summer.  


For more information please visit www.gosnowmass.com/love


About Snowmass Village, Colorado – A renowned winter playground and vibrant summer community just 9 miles from Aspen, Snowmass consistently ranks as one of the best winter ski areas and summer mountain biking destinations in the world. Ski Magazine named Aspen Snowmass the #1 “resort of the year” in the West in 2020, and Snowmass, along with the rest of the Roaring Fork Valley, is the first IMBA (International Mountain Biking Association) Gold-Level Ride Center™ in Colorado, only the 5th in United States, and the 7th in the world. Snowmass offers guests incredible views of mountain vistas, in addition to 2.8 million adjacent acres of wilderness, open for activities and exploration. Snowmass is home to 30+ restaurants, 95 percent slopeside lodging, shopping, unique special events and music – all year round. For more information and a complete calendar of events and activities, please visit www.gosnowmass.com.


Snowmass Tourism Media Contact: Sara Stookey Sanchez, Public Relations Manager, Snowmass Tourism, 970-922-2285 or sstookey@gosnowmass.com.



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