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Snowmass Tourism Announces Appointment of New Online Marketing Coordinator

Allie Welsh To Join Snowmass Tourism Team in September

Snowmass Village, Colo., (August 26, 2019) – Snowmass Tourism is pleased to announce the appointment of Allie Welsh to the Snowmass Tourism Marketing Department. Welsh joins the team as the new online marketing coordinator, beginning in September.


“Allie’s enthusiasm and drive make her a perfect fit for this role,” says Virginia McNellis, Marketing Director, Snowmass Tourism. “She knows and loves Snowmass and has a passion for mountain sports. We are looking forward to seeing her apply that energy to inspire others to visit Snowmass through our website, social media, and digital marketing.”


Allie Welsh, a Colorado native, comes to Snowmass Tourism via an unconventional route. She spent four years as a professional half pipe skier before moving to Carbondale in 2018. Over the course of her skiing career, she competed on the FIS Freestyle World Cup Circuit, at the Dew Tour, and was a US nominated potential delegate for the 2018 Olympic Winter Games in PyeongChang. After retiring from skiing, Welsh turned her attention to marketing and was most recently the marketing coordinator at Challenge Aspen, where she handled marketing strategy, social media, content creation, and advertising. Prior to her skiing career, Welsh held positions at Team 180 Lacrosse as a head coach, and as an account manager at Travelers Haven, a healthcare corporate housing company.


In her free time, Welsh coaches middle school lacrosse at the Aspen Lacrosse Club, and enjoys hiking, biking, and golfing. She is most looking forward to further developing her marketing skills and knowledge and can’t wait to work with the Snowmass Tourism team to help promote such an incredible destination.  


About Snowmass Village, Colorado – A renowned winter playground and vibrant summer community just 9 miles from Aspen, Snowmass consistently ranks as one of the best ski areas in the world. For 2019, Ski Magazine named Aspen Snowmass the #1 “resort of the year” in the West. Snowmass offers guests incredible views of mountain vistas, in addition to 2.8 million adjacent acres of wilderness, open for activities and exploration. Snowmass offers a wide variety of outdoor activities, 30+ restaurants, 95 percent slopeside lodging, shopping, unique special events and music – all year round. For more information and a complete calendar of events and activities, please visit: www.gosnowmass.com.


Snowmass Tourism Media Contact: Sara Stookey Sanchez, Public Relations Coordinator, Snowmass Tourism, 970-922-2285 or sstookey@gosnowmass.com.




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