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Snowmass Celebrates Kids With V.I.K. Snowmass

Very Important Kids (V.I.K) Snowmass is a Hub for All Things Kid Friendly in Snowmass

Snowmass Village, Colo., (December 19, 2020) – In Snowmass Village, every child is a Very Important Kid. In honor of these younger guests, Snowmass has developed V.I.K. Snowmass, a hub for activities, events, and information to help ensure that the next generation has nothing but fun while visiting the iconic mountain village. Kids visiting Snowmass this winter can take advantage of a variety of activities, both on and off the slopes.


Top Kid-Friendly Activities

Skiing & Snowboarding in Snowmass – The Snowmass Ski and Snowboard School provides families with plenty of choices when it comes to ski and snowboard lessons. Kids can spend a single day with an expert instructor or extend the fun over the course of a multi-day lesson. Kids of all ability levels and interests can hone their skills and enjoy more confidence on the mountain after time spent with Aspen Snowmass’ dedicated instructors. For information and pricing on all child/tween/teen lesson options, visit Aspen Snowmass.


The Collective SnowmassEvery day The Collective Snowmass is home to V.I.K programming and features a V.I.K event such as plant art, kids’ geology, crafts, board games, magician, and more. Complete with a one-of-a-kind Collective Game Lounge, a new casual restaurant concept (mix6), a cocktail bar (MoxiBar), and interactive art exhibits, The Collective Snowmass opened its doors this December in Snowmass Base Village. For a full schedule of events, please visit www.thecollectivesnowmass.com


Elk Camp – Breathtaker Alpine Coaster, Ullr Nights, and Tubing – 15 minutes up the mountain from Snowmass Base Village by scenic gondola, is Elk Camp. Guests can grab a bite to eat, enjoy rides on the Breathtaker Alpine Coaster, featuring a 5,700-foot track that winds through the trees outside the restaurant, and take a spin on the tubing hill. Guests can purchase tickets for the Coaster and tubing à la carte, or as a package. In addition, on Friday nights starting December 27, 2019 – March 27, 2020, and Bonus Nights on December 30, 2019 and January 1, 2020, Elk Camp is transformed into a winter playground for Ullr Nights.  Ullr Nights offers family activities including tubing and the Breathtaker Coaster, as well as snowbiking, live music, and fireside s’mores. Guests can choose from a wide array of locally sourced and inspired cuisine from pizza and sandwiches to roasted chicken and homemade stews. For tickets and more information, please visit Aspen Snowmass.


Snowmass S’mores – Back for its third year, guests of all ages can enjoy Snowmass S’mores, free from 3:30 – 4:30pm every day throughout the winter season, presented by Snowmass Tourism. Guests can find branded s’mores carts (which resemble oversized marshmallows and include step by step s’moring instructions) at the fire pits in Snowmass Base Village and on the Snowmass Mall, each serving up the classic s’more combination of graham crackers, chocolate, and roasted marshmallows.


The Rink at Snowmass Base Village The Rink in Snowmass Base Village is open daily from noon to 9:00pm during the winter 2019/2020 season. The Rink and skate rentals are free all season long. New for the 2019/2020 winter season, The Rink features daily programming and themed skating nights, such as disco night. Game of Stones, last year’s highly successful curling series, returns December 20, and 27, as well as February 7, 14, 21, and 28. Also new this year, Ice Bumper Cars debut as a pop up this holiday season, daily from December 18 to January 2.


Treehouse Kids’ Adventure Center – Designed with kids in mind, this 25,000-squarefoot Aspen Snowmass Ski & Snowboard Schools facility is sure to create a lifetime of memories. The Treehouse experience includes Snowmass Kids’ Ski & Snowboard School check-in, equipment rental, retail, and family après entertainment, all under one roof. The unique design shares the wonder of the mountain environment in tactile, fun and educational ways. The Treehouse includes six interactive, nature- themed rooms designed for specific ages, bringing the outdoors inside. Scale the Aspen Leaf Climber in the Alpine Climbing Room, explore the Bear Den with preschoolers, or spend some down time with infants and toddlers in the Butterfly room.


Anderson Ranch Arts Center – Founded in 1966, Anderson Ranch Arts Center is a premier destination for art making and critical dialog in the contemporary art world, bringing together aspiring and internationally renowned artists to discuss and further their work in a stimulating environment. With a campus that’s free and open to the public, Anderson Ranch is a hub of creative energy and activity for adults and children alike, offering a host of interactive art workshops, lectures by today’s most influential artists and curators, weekend classes, children’s art workshops and more. For winter programming, please visit www.andersonranch.org.


Snowmass Ice Age Discovery In 2010, a construction crew unearthed a single tusk of a young female mammoth while digging at Ziegler Reservoir. The Denver Museum of Nature and Science took over the site and went on to find 5,000 bones of 10 mammals and over 26,000 small bones from small vertebrate animals– 40 species in all. The 10-month project became a race to uncover and carefully extricate these bones. Mammoths, mastodons, camels, horses, sloths, and other species, as well as insects, plant life and more were found. The Snowmass paleontological site is the richest Ice Age ecosystem found at high altitude. Guests can learn about the site of this important discovery by visiting the information center at Town Park Station, which hosts a temporary exhibit for the 2019/2020 winter season. Guests skiing or snowboarding at Snowmass Ski Area can learn more about the discovery at the new interpretive Ice Age Discovery signs, located off ski runs Scooper and Dawdler.


The Snowmass Recreation Center – The Snowmass Recreation Center offers fun for the whole family, including indoor rock climbing, swimming, fitness classes, and more. The 18,000-square-feet recreation facility offers unique year-round saline outdoor pools, a state-of-the-art cardio and weight room, an indoor gymnasium, aerobics, yoga, and Pilates classes, climbing & bouldering walls, and more.


For more information on kid-friendly fun in Snowmass, visit www.VIKSnowmass.com or www.gosnowmass.com.


About Snowmass Village, Colorado – A renowned winter playground and vibrant summer community just 9 miles from Aspen, Snowmass consistently ranks as one of the best ski areas in the world. Snowmass offers guests incredible views of mountain vistas, in addition to 2.8 million adjacent acres of wilderness, open for activities and exploration. Snowmass offers a wide variety of outdoor activities, 30+ restaurants, 95 percent slopeside lodging, shopping, unique special events and music – all year round. For more information and a complete calendar of events and activities, please visit: www.gosnowmass.com.


Snowmass Tourism Media Contact: Sara Stookey Sanchez, Public Relations Manager, Snowmass Tourism, 970-922-2285 or sstookey@gosnowmass.com.



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