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Holiday Cheer Abounds in Snowmass Village, CO

The 2020 Holiday Season Features Fireworks, a Virtual Tree Lighting, Snowmass S’mores, Snowmass Luminescence, Menorah Lightings, and Much More

Snowmass Village, Colo., (December 1, 2020) – An idyllic winter destination, Snowmass Village, CO celebrates the holidays with s’mores, fireworks, a virtual ceremony with Santa and a tree lighting, menorah lightings, carolers, and more. Throughout December and into the New Year, guests can enjoy a variety of holiday activities, treats, and experiences.


“While 2020 may be different in a lot of ways, the festive spirit will shine throughout Snowmass Village this holiday season,” says Rose Abello, Tourism Director, Snowmass Tourism. “We have created new experience and tweaked favorites to provide visitors and locals alike opportunities to celebrate!”


Kicking off its fourth year, Snowmass S’mores returns with a new, COVID friendly s’mores iteration. Guests of all ages can enjoy Snowmass S’mores, free starting at 3:30pm every day throughout the winter season, presented by Snowmass Tourism. “This year we contracted with two local restaurants to create a custom pre-packaged rendition of s’mores” continued Abello.  Guests can find branded s’mores carts (which resemble oversized marshmallows) in Snowmass Base Village and on the Snowmass Mall. In Snowmass Base Village, enjoy a S’mores Cup, complete with chocolate ganache, created by mix6. On the Snowmass Mall, taste a S’mores Bar, a secret recipe made of chocolate graham cracker crust topped with layers of rice crispy, homemade toasted marshmallow, and chocolate drizzle, sprinkled with graham crumbs, concocted by the newly rebranded Slow Groovin’ Chophouse. Be sure to check out both locations to try each s’mores inspired treat!


This winter season, The Collective Snowmass features weekly programing including socially distanced chess night, bingo night, comedy night, live music, educational talks, and more. This winter also features a new winter popup – The Selfie Den. In addition, the Game Lounge is open daily from 12:00pm-9:00pm. The Rink is open daily for free ice skating, including free skate rentals, from 12:00pm-9:00pm this holiday season and all winter long, and Saturday night is Disco Night! Game of Stones, the highly successful curling series, returns on most Friday afternoons, December-February.


Snowmass Village lights up for the holiday season on Friday, December 4 at 5:30pm with the annual Light Up the Night tree lighting ceremony. This year, Light Up the Night goes virtual, with a broadcasting event from the Snowmass Chapel. Grab some cocoa and cookies and get cozy at home! The video event includes carols, a countdown, and an appearance from Santa. Children are invited to email their letters (with name and age) to Santa at Santa@snowmasschapel.org by December 1. Santa will acknowledge kiddos by name. The 40 lit up trees will continue to shine brightly from December through February. Visitors are invited to walk the property paths any night after sunset.


Anderson Ranch Arts Center offers guests a magical winter experience from December 7-January 22 with The ScholARTship Event. In lieu of their annual Holiday Open House, Anderson Ranch Arts Center hosts a holiday art sale this season, with proceeds benefiting Anderson Ranch’s scholarship programs. The sale runs at the Ranch from Monday, December 7 to Friday January 22, 2021, and will be on view to the public from 9AM – 5PM, Monday – Friday (excluding Christmas Eve, Christmas Day, New Year’s Eve, and New Year’s Day). Artwork is framed, ready for purchase and display. In addition, many works are offered at special holiday pricing. The Campus will also be decorated with temporary art installations on the trees throughout the grounds. Each tree is decorated by a commissioned local artist and gives visitors a festive way to experience the Ranch.


Celebrate Hanukkah at the Viceroy Snowmass and in the Collective Lounge with large Menorahs on display December 10-18. On the first night of Hanukkah, enjoy a festive Menorah lighting in both locations. The Collective Snowmass also hosts a socially distant Winter Market, December 19-20 from 3:00pm-7:00pm featuring pottery, candle, jewelry, and chocolate vendors.


Starting December 18-February 28, Snowmass Luminescence, an interactive art and light display presented by Snowmass Tourism and Aspen Snowmass, immerses guests and community members in a dazzling world of light and art. Skip the Skittles Gondola ride between the Snowmass Mall and Base Village and instead, stroll through The Tunnel, an interactive series of LED illuminated walkways and arches that will ignite the senses. In addition, experience two large-scale interactive LED installations by acclaimed artists, Submergence by Squidsoup (December 18 – February 28) and Prismatica by Creos and Raw Design (February 1 – February 28). Snowmass Luminescence runs December 18 through February 28 from sunset to 9:00pm daily. Light up the evening!


The Collective Lounge comes alive with a special Holiday Scene from December 21-24, from 2:00pm-4:00pm. Guests are able to take photos and enjoy the festive cheer. Santa is social distancing this year, so will not be on hand for photos, but his Village will be open for all to explore. The Collective also features gingerbread house workshops during the holiday week and live ice sculpture demo on December 23.


Holidays carolers, the Holiday Bell Tones, bring festive cheer to the Snowmass Mall and the Snowmass Center, singing crowd favorites, December 21-24 from 12:30pm-4:00pm.


On Christmas Eve, guests can virtually attend one of three Christmas Eve Services with the Snowmass Chapel, livestreamed on YouTube. Services will be streamed on December 24 at 5:00pm, 7:00pm, and 9:00pm. Music, readings, and reflections accompany a background of Snowmass and Aspen scenery in this Christmas Eve Special video event. All are invited to tune in with loved ones near and far. 


On Christmas Day, celebrate with Christmas dinner at restaurants and hotels around Snowmass Village, including at TORO at the Viceroy Snowmass, which offers a prix fixe menu for $189/person starting at 3:00pm.


Guests and locals alike can enjoy festive fireworks on select Saturday nights throughout the season, including on Christmas Day and New Year’s Eve. With the spectacle launched from Fanny Hill, all can enjoy the colorful show from socially distanced balconies, trails, and restaurants around Snowmass Village. December 25, December 31, January 30, February 13, March 27 (subject to change). Times vary with the sunset. Visit www.gosnowmass.com/events for details and specific times.


To ring in 2021 and the New Year, guests can look for a variety of prix fixe and à la carte specials at restaurants and bars around Snowmass Village. Additional galas and parties to be announced.


For more information on the holidays, as well as everything else there is to see and do in Snowmass, please visit www.gosnowmass.com.


About Snowmass Village, Colorado – A renowned winter playground and vibrant summer community just 9 miles from Aspen, Snowmass consistently ranks as one of the best ski areas in the world. Snowmass offers guests incredible views of mountain vistas, in addition to 2.8 million adjacent acres of wilderness, open for activities and exploration. Snowmass offers a wide variety of outdoor activities, 30+ restaurants, 95 percent slopeside lodging, shopping, unique special events and music – all year round. For more information and a complete calendar of events and activities, please visit: www.gosnowmass.com.


Snowmass Tourism Media Contact: Sara Stookey Sanchez, Public Relations Manager, Snowmass Tourism, 970-922-2285 or sstookey@gosnowmass.com.



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