Cowboy core, the pop-culture obsession with all things cowboy, is having a moment. Kevin Costner’s Yellowstone and its assorted spinoffs have certainly fueled the trend. It’s even seeped into high fashion. American Western iconography informed Louis Vuitton’s FW24 menswear collection, which was filled with sequin-bedazzled denim and fringed leather chaps. Beyoncé’s Cowboy Carter album helped feed the frenzy. At the SAG awards last spring, Timothée Chalamet stepped out in cowboy duds, complete with a sparkling diamond bolo tie. And it-girl Bella Hadid has gone full cowgirl, donning a black cowboy hat at rodeos to cheer on her boyfriend, Adan Benuelos—who happens to be a legit cowboy. Continue Reading